Welcome to Socialite Distancing, by Precious Osoba, a fortnightly newsletter that I have created to fuse my self-proclaimed ‘lady of leisure’ alter ego with my expertise in all things marketing and behavioural science.
What can you look forward to?
Expect a short and sweet summary of interesting developments across sectors including fashion, beauty, luxury, retail and hospitality from the perspective of your favourite Bon Vivant. Explore cultural analysis’ of current happenings and with reference to the name of the publication, enjoy a complete guide to Socialite Distancing that will help you navigate stay-at-home living.
What does this look like?
Well, imagine if Carrie Bradshaw was a retail analyst writing about her love for Barney’s department store? Or if Blair Waldorf was a Social media strategist keen on internet culture and technology? Or, if Toni Childs was an anthropologist researching the role of female friendship groups? Do you get my drift?
Is Socialite Distancing for you?
If you’re interested in marketing, advertising or behavioural/social sciences -Yes!
If you’ve watched any of the iconic series mentioned above - Yes!
If you find yourself empathising with the ‘mean girl’ character - Yes! (It means you’re a critical thinker)
If you miss Mayfair dining and Soho socialising -Yes!
If you’re a HENRY millennial or Gen Z CARLY -Yes! (I think I’m in the sweet spot somewhere in between)
What are you waiting for? Subscribe and join the club!
Precious Osoba Writer, behavioural researcher and Marketing strategist.
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